A store owner's primer

This book is crafted to be an ideal companion for Magento store owners as they explore and benefit from the features and power of Magento 2. After installing and initially configuring a new Magento 2 store, what comes next? Once you read through this book, you'll be able to not only understand the various tools at your command, but you'll also be able to profit from operating a Magento-powered online store by leveraging these tools to your advantage.

You should also make a copy of this book available to others in your organization who:

  • Process orders (refer to Chapter 3Catalogs & Stores)
  • Manage products (Chapter 4Preparing to Sell)
  • Handle design changes (Chapter 5Products)
  • Add and edit site content (Chapter 6Themes)
  • Promote your products and site (Chapter 7Content & SEO)
  • Are in charge of site security and technical issues (Chapter 8Promotions & Communication)

Once you read through Learning Magento 2 Administration, you'll find a great checklist in Chapter 9, Security and Administration to make sure you address all the key configurations and processes when launching a new store.

A store owner's primer