Communications

Communication is another key factor for the successful adoption of CD and DevOps. We'll be covering communication in more detail later in the book; however, let's have a look at why it is so key.

As is the case with any change, getting CD and DevOps accepted and adopted will need a considerable amount of PR, conversation, evangelism, discussion, and information- and knowledge-sharing. This will amount to lots of communication (by lots, I mean a vast amount). As was the case during the elephant exposure, the culture and environment needs to be such that communication between all involved can to be free-flowing, openly encouraged, and, above all, consistent.

As previously noted, there may be individuals whose social and cultural beliefs are not truly aligned to the open and honest culture and behaviors that are required for a successful adoption of CD and DevOps. You should therefore take time to ensure communication is tailored to accommodate these individuals.