- Joomla! 1.5 SEO
- Herbert-Jan van Dinther
- 344字
- 2025-03-31 06:35:13
Chapter 1. Developing your SEO and Keyword Strategy
Joomla! SEO is not as difficult as some people will try to tell you. Most of the things you will see and learn in this book, could have been accomplished just by using your common sense. However, there are some things that are a bit more technical and there are some topics that you should start with, before progressing to the geeky nerdy stuff.
Here are some challenges that lie ahead of you and that you will have tackled by the end of this book:
- Choosing and using the right words for your web site: This includes how to choose the right keywords and work them into your site structure.
- Improve the default SEO setup of Joomla!: This includes configuring SEO settings using patches and special components, and how to choose or alter your template parameters.
- Create search-friendly content: This includes using the right keywords in the right places, producing search-targeted pages. Using Joomla! with a blog section is a great way to get more pages into the search engines index.
- Formatting content for users and search engines: This includes how to choose and use the right-link text and how to improve that by making good use of headings and meta tags.
- Keep track of your progress: Using tracking tools and implementing them in Joomla!, along with analyzing the results will help you gain more insight on how to improve your site further.
- How to promote your site: This includes how you can get more inbound links, which will drive traffic to your site and improve its search ranking.
Each of the points we just discussed will improve the chances of your site getting noticed more often on search engines, thus bringing more visitors to your site. That is your goal and you can take action right now by setting up your SEO strategy.
At the end of this chapter you will have your very own SEO and keyword strategy ready to work for you, and you will be ready for the next step.